A Roadmap for e-Business Strategy Implementation

The goal of this chapter’s roadmap is to propose the different steps involved in setting up and implementing an e-business strategy from a process-oriented perspective. Firstly, the chapter suggested in broad terms a roadmap for e-business strategy formulation. It then described in detail each of the nine steps involved in this roadmap and illustrated them through examples and some of the case studies contained in this book.

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Notes

For an excellent discussion of different forms of strategy formulation processes, see C. Christensen and M. Raynor, The innovator’s solution, Boston, Harvard Business School Press, 2003, pp. 217–234.

See also R. Grant, Contemporary Strategy Analysis, Malden MA, Blackwell, 2003, pp. 29–30, and G. Johnson, K. Scholes and R. Whittington, Exploring Corporate Strategy, seventh edition, New Jersey, Prentice Hall, 2005.

Contents of this section are adapted from MM. Migdadi, M.K.S. Abu Zaid, O.S. Al-Hujran, and A.M. Aloudat, “An empirical assessment of the antecedents of electronic-business implementation and the resulting organizational performance,” Internet Research, 2016, 26(3), 661–688.

The term “business model” has been widely used, entailing many different elements. To keep things simple, we decided to include only costs and revenues in it. For a more extensive definition of the business model concept, see D. Straub, Foundations of Net-Enhanced Organizations, New York, John Wiley, 2004, pp. 237–239.

For an insightful discussion of how companies should manage their cost structures during different stages of growing a new business, see C. Christensen and M. Raynor, The Innovator’s Solution, Boston, Harvard Business School Press, 2003, pp. 216–231.

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Further Reading

• Chaffey, D. (2011). Presents general questions related to e-business strategy processes and implementation in e-business and e-commerce management (pp. 235–306). FT/Prentice Hall. Google Scholar
• Christensen, C., & Raynor, M. (2003). Provide a detailed account of how to choose different strategy development processes depending on the type of innovation at hand. In The innovator’s solution (pp. 214–231). Boston: Harvard Business School Press. Google Scholar
• Migdadi, M. M., Abu Zaid, M. K. S., Al-Hujran, O. S., & Aloudat, A. M. (2016). An empirical assessment of the antecedents of electronic-business implementation and the resulting organizational performance. Internet Research, 26(3), 661–688. ArticleGoogle Scholar
• Palmer, D., & Stoll, M. L. (2013). Offer a detailed analysis of the ethical issues associated with e-business in ‘Ethics in e-business: Emerging issues and enduring themes’. In F. J. Martínez-López (Ed.), Research handbook on e-business strategic management, Series PROGRESS in IS. Springer. Google Scholar
• Venkatraman, N. (2000). Suggests a five-step approach for developing e-business strategies: ‘Five steps to a dot-com strategy: How to find your footing on the Web’. Sloan Management Review, Spring, 15–28. Google Scholar

Author information

Authors and Affiliations

1. IMD, Lausanne, Switzerland Tawfik Jelassi
2. Department of Business Administration 1, University of Granada, Granada, Spain Francisco J. Martínez-López

1. Tawfik Jelassi